Brands with meaning are about capturing heart & soul, a gut feeling, someone’s passion.
It’s rare that we get to do that with such gusto.

Wild Thing, we think we love you.

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Overview

Like many startups, Wild Thing was making the transition from pop-up to bricks-and-mortar and saw it as the perfect time to think seriously about their visual identity.

We believe your brand is as much about your reputation as what you look like, so even though Wild Thing had no visual collateral to speak of, they had amazing brand recognition. Known for fun, excitement and a razor sharp wit they had already built a dedicated local and online following. With a character formed in passion, but also training and experience, it was important to craft a brand that looked fun, but that could still talk in an informed and credible way.

Building an identity that would be timeless and not tied to current fashions, we first & foremost wanted to capture a sense of their world. Vibrant, leafy, crowded, organic. But also homely, local and maybe a bit high-end. (Just like its owner).

It’s an approach that says everything through it’s visuals, using bold patterned backdrops and elegant typesetting to let the plants do the talking. Welcome to the jungle.

Differentiation

Simple, distinctive signage lets the shop-window be just that. A window into a world.

Process

Like any project, recreating the ‘jungle’ went through many stages; from picking up leaves to matching colours. It was a improvised, chaotic process that generated a thoroughly organic aesthetic.

Colophon

Everything means something.
What do you mean?

We’re a branding studio that creates & manages brands that mean something. Because when a brand means something to someone, that’s powerful.

We’d love to talk to you about what you do— past, present or future. From start-ups to established organisations, your brand should mean something.

Talk to us...
+44 (0)28 9073 8744
enquiries@studiostereo.co.uk