For Van Morrison fans, the summer of 2015 presented a once in a lifetime opportunity to do just that. To see a songwriter who has become so steeped in the consciousness of East Belfast perform in one of its most esoteric locations. Our part in that was to tell the unique story of how that day came to be and allow those fans to be a part of it and to take some of the ‘mystic’ home with them.
Looking at a print publication from a brand perspective gave us a unique opportunity to tell a visual story, creating an eccentric visual language to match the man, his music and the venue. Using leaves from Cyprus Avenue itself it was a chance to reconnect with the physical location, a reminder of its most distinctive feature. Pairing this with a distinctive, custom typeface, ‘Cyprus’, inspired by the hand lettering of French artist Fernand Leger this approach allowed us to create a sense of nostalgia that was ethereal but grounded.
Summoning all the energy of contrasting darkness and light to create a typeface that is deliberately eccentric, ‘Cyprus’ was conceived to be nostalgic. Like looking at the past through smoke and hazy eyes.
When an “off-the-shelf” typeface can’t solve our problems, we create our own. Creating a custom typeface allowed us to embody the very personality of the event.