Soak wanted their brand to represent the simplicity of the product; that it’s time, not heat that does the brewing, creating a smoother, more palatable drink.
Working closely with them, we created a name and visual identity, developing descriptions and delivering a physical experience that made their ideas tangible.
Launching a new retail product is never easy so we aimed to create packaging that would be immediately engaging in its simplicity.
In a world over-saturated with marketing visuals we wanted to create a package that highlighted coffee; pure but deceptively complex.
Set against a bright, saturated palette monochrome photography of coffee beans communicates the simplicity and focus of the product; just coffee, water & flavour.