A good brand, much like a good cake, is a fine thing.
And, as much as we try to control it, sometimes a brand is what other people say it is; their gut feeling.

But when your cake is as good as Man Made’s, that’s a damn fine thing. It helped make our job very easy.

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Overview

Dan Larkin wanted to start a business that did ‘what-it-said-on-the-tin’. Good brands make values accessible. Customers want to understand who they are dealing with, who they’re buying from. And Dan’s the type of guy who’s not afraid to go back for second helpings. He wants to eat the best and wants to serve the best. That’s his passion. And now it’s his brand.

We’ve worked with Man Made to develop a brand that has guts, grit and dry humour, all centred around a playful illustrated mark that perfectly encapsulates all these qualities.

This thriving business, famous for its flavour and dedication to quality ingredients, has quickly established a loyal following. Bringing big, robust tastes to Belfast, Man Made is at the forefront of a flourishing café culture.