Based in London & Delhi, F1F9 approached us in 2011 immediately following their merger with a partner company. The initial challenge was to implement a new brand strategy that would seamlessly draw together two diverse aspects of the business. Working across sectors from project finance to oil & gas and engaging with some of the world’s biggest investment companies, the brand had to tell a cohesive story across their product areas — that modelling requires standards.
Developing a bold, graphic, geometric identity across their materials with a strategy that is firmly tongue-in-cheek, F1F9 stand out in their sector; from ebooks exposing ‘Capitalism’s Dirty Secrets’ to the ‘Dirty Dozen’ of financial modelling disasters, it’s an approach that has seen them positioned as the ‘Google’ of their industry — or so their clients tell them.
Well thought through brands can tell multiple stories at one. With its roots in ‘spreadsheet engineering’ F1F9’s identity needed to reflect their expertise and professionalism in a straightforward way whilst still allowing them to stand apart.
Designed to be mobile first and delivering a simple and clear experience, the F1F9 website offers ease of navigation from browsing services all the way through to booking a training course on their customised Shopify store.