F1F9

Financial Modelling

The world of finance requires authority, reliability and standards.
But who says that has to be boring?

F1F9 is a world-leading financial modelling provider & training company, delivering on all these fronts.

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Overview

Based in London & Delhi, F1F9 approached us in 2011 immediately following their merger with a partner company. The initial challenge was to implement a new brand strategy that would seamlessly draw together two diverse aspects of the business. Working across sectors from project finance to oil & gas and engaging with some of the world’s biggest investment companies, the brand had to tell a cohesive story across their product areas — that modelling requires standards.

Developing a bold, graphic, geometric identity across their materials with a strategy that is firmly tongue-in-cheek, F1F9 stand out in their sector; from ebooks exposing ‘Capitalism’s Dirty Secrets’ to the ‘Dirty Dozen’ of financial modelling disasters, it’s an approach that has seen them positioned as the ‘Google’ of their industry — or so their clients tell them.

Presenting an image far from the stuffy world of finance, we’re now supporting them as they expand their reach globally.
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Differentiation

Well thought through brands can tell multiple stories at one. With its roots in ‘spreadsheet engineering’ F1F9’s identity needed to reflect their expertise and professionalism in a straightforward way whilst still allowing them to stand apart.

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Process

Designed to be mobile first and delivering a simple and clear experience, the F1F9 website offers ease of navigation from browsing services all the way through to booking a training course on their customised Shopify store.

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Colophon

Client 
F1F9
Sector
Corporate
Disciplines 
Branding, Design for Print, Design for Web, Moving Image, Name Generation, Copywriting, Photography, Illustration, Signage & Display, Editorial Design, Packaging & Apparel
Credits
Storyhouse Films
Additional Photography

Everything means something.
What do you mean?

We’re a branding studio that creates & manages brands that mean something. Because when a brand means something to someone, that’s powerful.

We’d love to talk to you about what you do— past, present or future. From start-ups to established organisations, your brand should mean something.

Talk to us...
+44 (0)28 9073 8744
enquiries@studiostereo.co.uk

We Manage Meaning
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